Yes, that was a comment heard many times over the course of Day 2 of GRAPH EXPO 14. One attendee even said “Now that I’ve been here, I don’t need to go to any other booth!”
Things kicked off with Ricoh’s Ed Wong, director, product marketing, Ricoh Production Printing Business Group, speaking about the transition from offset to digital on the Deciphering Digital panel hosted by Hal Hinderliter. Joined by Konica Minolta, Canon and Mutoh, the panel dove deeply into ways that analog printers can break the barriers of entry into the digital world. Ed, who started out long ago as a pressman’s helper, could easily relate to the audience. He spoke of how print technology has evolved so quickly over the last two decades, availing very advanced technology at a very cost effective price point. Ed’s insightful advice to the print providers included using technology to increase their range of services, and to identify unique applications printers can offer to expand their businesses.
Back at our booth, the Ricoh metropolis really picked up steam with many attendees very interested in seeing the RICOH Pro L4160, our wide-format color printer designed for sign shops and printers providing large display-type print jobs. It offers superior print quality and color matching that’s vital for printing brilliant signs, banners, wraps, and point of sale displays in vivid color on a wide range of substrates. Seven-color printing – CMYK, orange, green and white aqueous latex inks – offers an increased color gamut and the ability to print on clear substrates and backlit substrates. The printer’s aqueous, toxin-free latex inks are also environmentally friendly. In the booth, visitors are experiencing its output with special finishing provided by the GBC Spire laminator.
The new RICOH Pro C7110X and RICOH Pro C9100 series continued to attract attention as well, with visitors eager to learn how we help define production that ultimately helps them grow their business. Attendees were very impressed that the RICOH Pro C9100 can help them break down previously perceived barriers to enter the digital color production print industry due to more affordable pricing, higher productivity, greater media handling capabilities, ease of use and best in class image quality. The RICOH Pro C7110X series, which was producing output including collateral (brochures and flyers), direct mail pieces (coupons and postcards) and even packaging applications, continued to attracted a lot of traffic on Day 2 as well.
Watch this space for more success reports to come, and stop by our booth #1931 to get in-depth demos of this year’s MUST SEE ‘EM-award winning solutions and our entire ecosystem. Stay tuned on Twitter and Facebook to get live updates on #RicohProPrint at #GraphExpo. (And while you’re there, #RunWithRicoh to win a Ricoh Theta 360-degree camera in our social media contest!)
Ricoh defined production print at GRAPH EXPO 14 yesterday, the opening day of the show, which is the largest US commercial and production print show in North America. From underneath huge cityscapes surrounding the booth, hundreds of live demos were seen by thousands of attendees. With seven new solutions announced, and four MUST SEE ‘EMS accolades awarded– a new record – the Ricoh booth was the place to be on Sunday. In particular, the MUST SEE EMS Best in Category winner 1to1Create Marketing Services, and our new cutsheet offerings, the RICOH Pro C7110 series and RICOH Pro C9100 series were very popular among show-goers.
The RICOH Pro C7100X series is getting visitors excited with its fifth color station, which adds the capability for either white or clear ink. With high speeds (90 pages per minute printing), high-quality color and low costs, GRAPH EXPO 14 attendees are excited to learn about how these production color printers and multi-function devices (MFPs) can open the door to new applications and revenue streams, ultimately enabling them to grow their business.
Rubber-necking is a common occurrence on crowded city streets, and the new RICOH Pro C9100 series was turning heads with its feature-rich offering for the heavy production segment. With speeds of up to 110 and 130 pages per minute (ppm) and the ability to print on media up to 400 gsm, visitors were captivated to experience the RICOH Pro C9100 and RICOH Pro C9110’s high-quality output and learn how it can increase their productivity and reliability, and enable them to make the transition from offset to digital. It’s not just stopping traffic in our booth, it’s breaking down barriers in the industry.
Unique to the booth this year are live demos broadcast from our Customer Innovation Center in Boulder, showcasing the new RICOH Pro VC60000, our next-generation continuous feed inkjet platform for the graphics communications market. The booth is bursting with the fullest portfolio of software and solutions on the floor, from cutsheet to continuous feed, from campaign management and workflow software, all complemented by our suite of services offerings.
To close out the first day, our Latin America team hosted an exclusive reception in the booth, offering customers an opportunity to see and hear demos customized for their market.
Stop by our booth #1931 to get in-depth demos of this year’s MUST SEE ‘EM-award winning solutions and our entire ecosystem, including partner solutions from Avanti and PTI. Stay tuned on Twitter and Facebook to get live updates on #RicohProPrint at #GraphExpo. (And while you’re there, #RunWithRicoh to win a Ricoh Theta 360-degree camera in our social media contest!)
GRAPH EXPO is once again upon us and we’re back in Chicago for this landmark event, and sharing some exciting news of our new and updated production print devices, software and service offerings. Our lineup of innovations are (re)defining production at GRAPH EXPO 14 and for the industry, and our booth (#1931) is its own miniature downtown metropolis, full of real world demos!
What will you experience in the cityscape?
We’ve strategically designed the downtown metropolis of our booth to showcase how we’ll will help you define production and can reduce operating costs, increase efficiencies and business revenues, all while getting to the heart of your customers’ ever-changing needs.
Stop by our booth #1931 to get in-depth demos of this year’s MUST SEE ‘EM-award winning solutions and our entire ecosystem, including partner solutions from Avanti and PTI. Stay tuned on Twitter and Facebook to get live updates on #Ricoh at #GraphExpo. (And while you’re there, #RunWithRicoh to win a Ricoh Theta 360-degree camera in our social media contest!)
In our series of blog posts leading up to Graph Expo, we’re featuring insights from our experts on the topics, trends and more that are defining how companies like yours are evolving and adapting to the production print industry. In this installment, we speak with Ricoh’s Tobias Saalfeld,US Director of Color Management Practice for Ricoh Production Print.
Many things have changed in recent decades in the print industry but one thing that has remained the same is how businesses handle color – there are businesses who generate substantial revenue with high-end color, while there are businesses that simply aim to provide ‘pleasing’ color. The key change in color that the industry has experienced is the increased affordability and versatility of color management tools. Once the domain of only high-end print providers, today, you can subscribe to cloud-based services like Adobe’s for $50 a month and gain access to the same tools used by the likes of Marvel Comics and the NBA. At the same, digital devices have evolved in their versatility and affordability, easily matching the standards set by commercial offset equipment. Moreover, the process of color management in digital equipment has advanced to the extent that it is usually much faster, easier, and economical than on offset presses. The versatility of design, equipment, and color management tools comes with a price – not for products, but for training.
Given this progress, some might ask how important color is in the grand scheme of things. I think it’s still critically important for businesses of all types. The boundaries of color matching and color manipulation will continue to be expanded by high-end businesses, especially as traditional print services providers transition to becoming marketing services providers. A crucial part of marketing is consistent branding, and a crucial part of consistent branding is color in order to achieve a common ‘look and feel’ across channels. Done intelligently, color management can ensure that banners are highly saturated for visibility, brochures look natural, and even a screen print on a T-shirt appears correctly.
On the more practical level, print service providers who are producing ‘pleasing color’ are also starting to invest more time and attention in color management, because it allows them to do so consistently and predictably. At minimum, smart color management leads to improvements in both, operator efficiency and process control, which cuts down on make-ready and production time and ultimately increases the bottom line of any size business.
Ricoh provides a wide range of hardware, software and services to customers with any level of color management requirement. Production RIPs (EFI Fiery, Kodak Creo) contain basic color management capabilities out of the box. To improve quality and user experience at an entry level, we provide our customers with at least an EFI ES-2000 or X-Rite i1Pro2 handheld spectrophotometer for printer calibration. For high-end color management, we’re engaging with high-end color solutions partners like CGS Oris and their Lynx and Pressmatcher solutions.
Color management products are only as beneficial as they are usable. With this in mind, we’re focused on providing our customers with color management solutions that enable them to run their business and not just a bunch of devices. Ricoh also offers full service color management packages for customers who want to outsource their color management needs. These services are highly customizable and allow any user and any business to receive the full potential of their color products without any color management knowledge or specialized staff.
Ricoh provides color management classes and one-on-one sessions with a specialist force of over 85 IDEAlliance certified Color Management Professional Masters and 16 IDEAlliance certified G7 Experts. These individuals make the true difference in improving a customer’s color management skills and taking your output to the next level.
Want to learn more about Ricoh’s color management services? Read about how our solutions and experts can help you and your company be more colorful: http://www.ricohbusinessbooster.com/premium-services/training-services/custom-color-management/
And stop by our booth #1931 at GRAPH EXPO 14 to witness our color management solutions in action and speak with our experts at the show.
- Tobias Saalfeld
US Director of Color Management Practice
Your customers’ demands are constantly changing, and with the digital world influencing expectations and the way we receive information, understanding these demands and proactively seeking more efficient solutions are key to your success. If you’re facing this challenge, we want to help. And to do that more effectively, we have launched the Ricoh Customer Innovation Center.
The Ricoh Customer Innovation Center provides you with the ability to experience and test equipment while spending quality time with experts who can help customize a solution in order to meet your specific needs – and ultimately, your customers’.
This innovative and fully-operational facility highlights the full line of Ricoh’s production print equipment made available to you including its market-leading cutsheet and continuous feed devices, wide format solutions and software components for transactional, commercial and in-plant printers, among a full portfolio of solutions. Additionally, it allows us to collaborate with you to show you how we can help improve and expand your business so you can support new customers and find new revenue opportunities.
It can be limiting to think about solutions or even map them out on paper without discussing your ideas with others and hearing about possibilities you may not have considered. This is why we also have the Executive Briefing Center (EBC) in Boulder, Colorado, which complements the Customer Innovation Center by providing a forum where you can hear directly from subject matter experts on specific ways that our solutions can help improve your day-to-day operations.
Edward Rothschild, owner of AlphaGraphics in Arvada, Denver and Golden, CO recently visited the Customer Innovation Center and EBC. His feedback of his experience is exactly what we’ve intended: “Ricoh has assembled the most comprehensive set of production print solutions I’ve ever seen and surrounded them with experts ready to listen and collaborate.”
With 170 Customer Showrooms and four Technology Portals throughout the country that offer customers hands-on experience with the full Ricoh expansive portfolio, it’s our goal to bring you together with our experts to solve problems collaboratively. Stop by and see for yourself!
For more information, please visit: http://rpp.ricoh-usa.com/about/executive-briefing-center
- Ryan Kiley
Director, Strategic Production Services Production Printing Business Group
As an innovator, you need your shop to be able to keep up with your ideas. The most agile approach is a customizable one, allowing users to continue to get the most out of your print operations without restricting them to rigid modes of operation. That’s where Ricoh’s 2014 MUST SEE EM award-winners 1to1 Create Marketing Services and Ricoh’s Critical Communications Solutions Suite, both of which will be on display in Ricoh’s booth at GRAPH EXPO booth #1931, can really help your business shine.
1to1 Create is a great way for you to get your big marketing ideas out of your head and into the world. The cloud-based subscription service leverages the technology and experience of Ricoh and PTI Marketing Technologies to make creating marketing materials – like postcards, pURLs, email blasts, and brochures – remarkably easy, not to mention time- and cost-efficient. You plug your ideas into ready-made templates, and 1to1 Create takes care of the most challenging work, giving you the tools, templates and tips to execute a marketing campaign that reflects your unique business without bogging you down in the hours and expenses associated with many campaigns. Graphics Plus, for example, secured a ten percent spike in business for their client after deploying the service. Watch this video to see how:
The award-winning Critical Communications Solutions Suite allows unprecedented levels of customization and control in your job creation process, while ensuring utmost fidelity, helping to ensure what you print is what you envisioned, an invaluable asset for outside-the-box requests. Vendor-neutral and easy to use, the Critical Communications Solutions Suite makes managing your output, your way a snap, no matter how complex the environment.
Want to learn more about how you can implement innovation in your shop? Read more about 1to1 Create Marketing Services and how it can help you materialize your marketing ideas at http://rpp.ricoh-usa.com/services-solutions/1to1-create-marketing-services. Find out more about how to monitor and manage your output, no matter how you want to arrange it, with our Critical Communications Solutions Suite at http://rpp.ricoh-usa.com/discover/critical-communications.
And stop by booth #1931 to see it for yourself!
- Kurt Konow
Director, Vertical Marketing, Ricoh
Are you a print shop finding that the advent of so many digital technologies is creating a demand from your customers for services beyond traditional print offerings – services like Web-to-Print or Targeted Marketing? Do you see the need to expand your offerings into these areas just to remain competitive and yet at the same time potentially grow your business? Well, you are not alone.
Today information is king and incorporating digital options into a traditional print shop can be the difference between a successful printer and one that struggles. Knowing this and facing a client base that began demanding Web-to-Print and marketing services, Pacful, Inc, with the help of Ricoh, spent the last three years working to transform from a traditional print service fulfillment shop into a full-fledged marketing service provider, without sacrificing print quality. For success, Pacful had to find technology solutions that would allow them to place an emphasis on web-to-print storefronts, order tracking and quick response code generation.
With Ricoh, they found a vendor that could provide reliable technology offerings, while helping to ensure a positive ROI. Pacful installed the MarcomCentral software from Ricoh’s strategic partner PTI Marketing Technologies along with RICOH Pro C901 Graphic Arts+ Edition color production printers. Pacful uses MarcomCentral to deploy web storefronts that give their clients customized solutions that allows access to store-branded content, including high-resolution logos, document templates, collateral designs, contact information, and other digital assets, within their own branded website.
Today, Pacful is a full-fledged MSP. The combination of PTI’s MarcomCentral and the RICOH Pro C901 Graphic Arts+ Edition, along with its own in-house marketing skills has set the company apart and allowed them to grow relationships and add new customers regularly.
Jennifer Hudek, president of Pacful, sums up Pacful’s success using Ricoh solutions this way: “When clients work in our Web storefronts, they often don’t even realize they’ve left their own intranets. That’s because our print management infrastructure is so well integrated into their normal intranet experience. It’s seamless, and with Ricoh’s support, we’ve effectively become an extension of their marketing team. As repeat customers, they don’t need heavy consultation. They get exactly what they want, with consistent quality and turnaround, every time.”
Want to learn more about how Ricoh’s comprehensive portfolio of production print, software and services offerings can help you transition as well? Please visit http://www.ricoh-usa.com/
- Ed Wong
Ricoh Production Print, Product Marketing
With GRAPH EXPO 14 just around the corner, we at Ricoh are thrilled to deliver the exciting news: we’ve won two 2014 MUST SEE ‘EM awards; one for 1to1Create Marketing Services in the Variable, Transactional and Multi-Channel category and another for our Postal Optimization Solution in the Imprinting, Mailing, Shipping and Fulfillment category. These prestigious awards serve to highlight the industry’s most innovative and promising technologies.
For your small to medium-sized print and marketing service providers out there who are seeking to create, launch, track, manage, and modify marketing campaigns, 1to1Create Marketing Services, a cloud-based subscription service, can help them optimize turnkey cross-media marketing campaigns. This useful service helps businesses like yours make key marketing decisions with ease and to increase overall profits.
Ricoh’s Postal Optimization Solution, part of the 2013 MUST SEE ‘EM award-winning Critical Communications solution suite delivers Postal Enablement tools, which identify address information, extract it and present it to a third-party postal optimization software product early in the mail process. This service ultimately saves mailers money in postal costs and valuable time.
Not only did our own home-grown solutions win, the Ricoh ecosystem of industry-leading partner solutions is also a big MUST SEE ‘EM winner this year. We’re excited to congratulate our partner, PTI, on their win for their MarcomCentral software-as-a-service (SaaS) Web-to-print offering in the Variable, Transactional and Multi-Channel category. Avanti Slingshot, the print MIS system which helps printers automate their business and production workflow, was also recognized with an award in the Management Systems category.
Plan to attend Graph Expo? Stop by Ricoh’s booth #1931 to see demos of this year’s MUST SEE ‘EM-award winning solutions from our entire ecosystem, and learn how your business can increase efficiency and reduce operating costs.
Learn more about Ricoh’s 1to1Create Marketing Services here: http://rpp.ricoh-usa.com/services-solutions/1to1-create-marketing-services and watch a video about how Ricoh’s Critical Communications solution suite can help optimize your postal operations: http://youtu.be/C7YjgaHC750
Also, tune in to MUST SEE ‘EM awards organizer Hal Hinderliter’s webinar on the winners today at 1pm ET: https://event.webcasts.com/starthere.jsp?ei=1037099.
- Annette McCrary
Director, Production Field Deployment, Ricoh
How are you tackling the demands of critical communications – documents that have to be perfect, are regulated, require tracking or reporting, or contain customized or personal information? With critical communications, if you make a mistake, your business suffers and if you print them accurately, your business prospers. Navigating these challenges and opportunities has been a hot topic on our blog, and our recent video series explores how companies like yours can use Ricoh’s Critical Communications Solution Suite to optimize your workflow, improve accuracy and help cut costs without cutting corners. In the next feature of our Critical Communications video series, our host Joan explains how we helped Dennis, a mailer who was under pressure from management, to decrease postage costs and improve overall mail center efficiency for his business.
With Ricoh’s Postal Optimization solution, Dennis was able to identify and extract address information from his mailing jobs, even from fully composed PDFs. This simplified critical steps in his workflow process. Our solution also allowed him to think beyond cleansing and suppressing and allowed upfront electronic sorting of pieces so Dennis’ output would be eligible for the best possible postage discounts. After correcting inaccurate address data and removing invalid addresses, Dennis stopped unnecessary printing and eliminated wasted postage on mail that would have been returned.
Ultimately, Dennis is saving money with our solutions. He has lowered postage costs because he is no longer mailing items that shouldn’t be mailed, and is taking advantage of postal discounts. He saves time and reduces errors by automating his manual tasks – freeing up room to take on new jobs that he couldn’t before. And an added bonus: with an easy to update workflow in place he’s able to respond to new postal regulations more quickly. All in all, ROI was fast – which made his boss very happy. Working smarter, not harder, is the order of the day – and saving time and money continues to follow.
To learn more about how Ricoh can help save time and money spent on the postal workflow process at your business, watch the video below and visit http://ricoh-usa.com/critical .
- Scott Scheidenhelm
Senior Product Manager, Services and Solutions Marketing, Ricoh Production Print
At Ricoh, we are not just about production print solutions, we’re about people too. These are the men and women who work every day with you, our customers, to find solutions that best fit your needs. We know that a major part of your business includes those working for you, so we think you’ll appreciate an inside view at the people that are behind the products and services at Ricoh – the people that help define what makes Ricoh the company it is today.
Recently, Tim Vellek, Senior Vice President of Marketing at Ricoh Americas Corporation, sat down with Quick Printing to provide insight into his role within Ricoh, his goals within that role and his overall professional background. Shared here are a few pieces of that Q&A to give you a window into not just what we do at Ricoh, but who we are and how we think – information we feel will help you in your future decisions for a print solutions partner.
QP: How did you get involved with the company? What is your background before that?
Tim: I joined the Ricoh team via their acquisition of Lanier in 2001. At the time, I was the COO and president of Lanier’s EMEA group based in Brussels, Belgium, and I was responsible for all areas of the business for ultimately all regions outside of the Americas. My background prior to that is likely not what you’d expect from a marketing executive. In fact, I was pursuing oceanography at the University of Miami and eventually wound up in the US Air Force. Then, in 1978 I began working with Lanier. About six years after Ricoh’s acquisition of Lanier, I was asked to return to the US to incubate a new business initiative focused on production print. Ricoh had recently acquired Hitachi’s Printing Systems Division and wanted to create a business unit to serve the production digital print market.
QP: What do you consider your greatest achievement in this market to be?
Tim: From a Ricoh perspective, our growth in the digital production print business has been undeniably successful. When we began in 2006 we had no presence in this space: zero. And today, we’re ranked among the leaders across the board by industry analysts like Gartner, IDC, Forrester, InfoTrends, and others. Our accolades range from digital cut-sheet solutions up to continuous-feed solutions. It’s something I know Ricoh as a whole is incredibly honored by.
We attribute these successes to dedication, hard work, and determination, and especially being true partners to our customers. Our production print business has grown by internal expansion, acquisitions like IKON and IBM’s InfoPrint, and true product and services innovation. We took our time to create the production print business and launched our first digital product, the RICOH Pro C900 in 2008 and have been consistently innovating across the board ever since. I believe our dedicated focus on digital color and monochrome technology is an example of Ricoh’s unwavering commitment to the commercial print and production industry. We set out to become a major force as quickly as possible, and I think the feedback from our customers and industry influencers prove we’ve been successful.
QP: What is the biggest piece of advice you would give to printers and others involved in this industry?
Tim: Stay current with new technologies, developments, and innovations; listen to your customers and demonstrate a partnership with them that grows the relationship; and most importantly, have fun and enjoy the ride!
To view the full Q&A, please visit MyPrintResource (the online portal to Quick Printing) at: http://www.myprintresource.com/article/11359958/print-qa-with-ricoh-vp. To learn more about Ricoh’s Production Print Business and Ricoh executives like Tim Vellek, please visit http://rpp.ricoh-usa.com/.