Multichannel

Production Defined: Integrate Innovation

Posted on September 18, 2014 at 9:00 am

As an innovator, you need your shop to be able to keep up with your ideas.  The most agile approach is a customizable one, allowing users to continue to get the most out of your print operations without restricting them to rigid modes of operation. That’s where Ricoh’s 2014 MUST SEE EM award-winners 1to1 Create […]

Share/Bookmark

Social Media Gets Relevant!

Posted on August 27, 2012 at 8:22 am

Twitter is a treasure trove of content so rich with data that scientists are using it to predict when someone will get sick with the flu.  But what value does this data mine bring to businesses and marketers?  Twitter first officially addressed some of its most loyal users – brands – with the introduction of […]

The "Holy Grail" of Analytics: Customer Marketing Suite

Posted on April 10, 2012 at 7:27 am

Fresh out of the oven, Ricoh Customer Marketing Suite for Utility Companies puts hot new predictive modeling capability into the hands of utility marketers.  This is one of our most exciting announcements so far this year, and we’re thrilled to share the details with you all! The industry-first offering of behavior-based predictive models is designed […]

Next Chapter Event: A Success!

Posted on March 20, 2012 at 10:01 am

When 20 or so commercial printers, mainly from the United States and Canada, sat down together with a team from Ricoh and other industry experts to discuss “the next chapter” in commercial print, the air actually seemed to surge with the energy buzzing around the room. “The Next Chapter: Meet the Next Generation of Publishing […]

Customer Video: Helping Enhance Swiss Efficiency

Posted on November 18, 2011 at 10:52 am

Switzerland has a reputation for efficiency. But as we have found out, its expertise extends further than precision watches and perfect chocolate to transaction printing. With 600 employees, B-Source is Switzerland’s leading company providing business process and IT outsourcing. It aims to help its clients in the banking and financial sector become more efficient, leaner […]

Part One: Advice from the Top with Sandra and Lee

Posted on June 6, 2011 at 10:27 am

Sandra Zoratti, Vice President of Global Solutions Marketing and Lee Gallagher, Director of Precision Marketing Sales at InfoPrint Solutions recently participated in the launch of the first-ever Business Marketing Association (BMA) Colorado chapter’s published book – “Advice from the Top: The Expert Guide to B2B Marketing.” In this first part of a two part series, […]

Do Direct Mail like The Locals

Posted on February 22, 2011 at 8:35 am

The combination of a weakened economy and the proliferation of new media has encouraged many companies to cut corners to reduce spending.  In most cases, marketing departments in many large corporations have begun opting for online communications over direct mail as a lower cost alternative. However, some local businesses stuck with traditional direct mail – even […]

Is all “junk mail” junk?

Posted on February 1, 2011 at 10:55 am

Most people receive direct mail whether they solicit it or not. It seems like a growing commonality for us all to complain about it and remove ourselves from mailing lists.  Recently AOL posted an article with advice from Privacy Rights Clearinghouse regarding how to limit the amount of unwanted direct mail a consumer receives, but […]

Modeling Magazines After Television – Could It Really Work?

Posted on August 6, 2010 at 10:54 am

Publishing companies are branching out of the box, offering magazine subscribers more and more incentives to remain loyal to their favorite publications while offering them the ability to access it across a range of platforms. Time Warner CEO Jeff Bewkes is hoping to mimic the “TV Everywhere” model for publications, one intended to limit online […]

How This Fall’s Fashion Season Has Helped Revive the Print Industry

Posted on July 26, 2010 at 11:08 am

Whether or not you call yourself a dedicated follower of fashion, I’m sure you’ve at least heard of the chic, stylish publication Vogue. The magazine has been a staple in the fashion industry for years, counting among its readers both experts and admirers of the industry. Typically, the magazine is filled with advertisements, demonstrating the […]