Making the Right Purchases to Lead Your Organization to Success

Theresa Lang, Vice President Solutions & Services, Ricoh

Theresa Lang, Vice President Solutions & Services, Ricoh

A new year means that your organization is likely planning to make new purchases for software, hardware and services solutions.  And if you’re like most, you know that making the right decisions can mean the difference between success or being plagued with the headaches and mishaps that result from a bad choice. In the latest issue of Mailing Systems Technology, I share insights and strategies on how you can avoid the common obstacles that stand in the way of making the best purchase for your organization.  Here are the main takeaways of the article (and many of these don’t just apply to mailers):

  • We’re living in a service-oriented world.  Remember that a new purchase will mark the beginning of a new vendor relationship.
  • Change is a constant and so flexibility is a must.  From industry regulations (such as IMb) to new technologies to your organization’s business goals – your purchases today need to work for your business tomorrow.  Solutions that are modular and extensible should be at the top of your list.
  • Managing information can be a blessing or a curse.  With the popularity of fully-composed files, making purchases that make it easier for you to manipulate and transform file data can mean that your organization can take on more jobs, instead of turning away work.
  • Cloud or on-premise?  When choosing solutions (such as vendor-provided CASS, NCAA and PAVE services), make sure they support the choice between pay-per-use cloud-based services, or on-premise versions that are more conducive to high-volumes.
  • Integrity is key, and your purchase decisions should reflect that.   Especially as your organization has to deal with the increased stakes and opportunities of what we call “Critical Communications” – any document that needs to be perfect, is regulated, requires tracking and reporting, and/or contains customization or personal information.

For a more in-depth look at strategies for making the best purchases, read the full article in the January/February 2014 issue of Mailing Systems Technology (Page 26-27) here:

And if you’re attending MAILCOM (February 10-13) or the National Postal Forum (March 16-19), be sure to check out my Ricoh colleagues at the show, where we’ll be speaking about optimizing your mail, using workflow to reduce costs, measuring mail workflow and more.


Theresa Lang

Vice President Solutions & Services, Ricoh

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